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Jeans by Mavi are today bought from trading centers like Jenashalle. Kaufhof, Bloomingdales, Pekk & Cloppenberg, Buckle, Francobox, Vanity, Nordstrom, Houses of Fraiser, Engelhorn, Within the Rainbow, Dillard’s, Wet Steal, Olymp & Hades, Warehouse based in london, Jeans Machines, Unusual, Caruso Caruso, E-Street Denim, Zweiflers, Boot Legger, Crash Zinser, Infinito, US Male, National Jeans, Smith Bros., Gerngross, Kult, Hangers, SMR Chalk Garden, Blow the Belt, Western Store, Just Jeans and Urban.
Turkish custom jeans brand Mavi Jeans was established by Saiat Akarlilar in 1991. However, a brief history of the trademark begins in 1971, as soon as the first textile company by Akarlilar was created in Istanbul. That it was called “Textile Guvena”. In 1984 “ERAK” company was established, which focused entirely on production of jeans and denim for your world brands. And 1991 brings Mavi Jeans around the world markets together with a Perfect Fit strategy, according to that your customers were offered special style solutions and size systems, adapted to every concrete country. Besides its own conception which took into account Mediterranean origin of the trademark was established. In 1993 Mavi Jeans begins its national campaign plus in 1994 it actually starts to export jeans in European union. Only in five years’ time Mavi Jeans is able to become the leading Turkish jeans brand name and in 1996 it establishes its American department in Los angeles.
The decision to export jeans abroad you should through the USA was groundbreaking. The fresh office also done the markets of Canada and Germany. And then suddenly year Mavi Jeans became available of North Africa, Middle East and Eastern Europe. Also showrooms in New york and Vancouver were opened. A whole new marketing campaign with all the slogan “It’s too much” starts. By 1998 the business exports about A million pairs of customized jeans around the globe. Even celebrities like Cher, Chelsea Clinton, Geri Halliwell and some of MTV moderators begin to wear jeans manufactured by Mavi. In 1999 marketing “We’ve gone too far” starts and in 2000 denim creations by Mavi appear on industry of Britain.
That year the business takes 128th devote this list of 500 best manufacturing companies in Turkey. 2001 brings the earliest fashion show in Nyc and opening of the new showroom in Dallas. The business rapidly spreads to your markets of Australia and Denmark and arrives at the 77th invest these list. For the CPD-X SITE fair in Germany in 2002 Mavi Jeans brand is incorporated in the focus of attention and President of Mavi America Ersin Akarlilar occupies the 93rd devote this list of many influential people in the states.
In Turkey the triumph of the trademark is a lot more evident. According to polls completed by “Capital” and “Adekko” magazines in 2003 among students of Turkish universities Mavi Jeans brand is second in popularity after C-Cola. Mavi also appears on the pages of “Time” magazine and American magazine “Cosmogirl” calls jeans manufactured by Mavi the sexiest jeans on the planet. Furthermore, the second largest shop on Union Square in The big apple also is assigned to Mavi Jeans brand. The outlet of Mavi shops in Frankfurt, Berlin and Montreal follow.